Marc Friend

Chief Executive Officer

Marc Friend is Sift's Chief Executive Officer. As a Silicon Valley veteran and current tech CEO-investor, he blends operational leadership, venture backing, and discipline to build growth-driven companies.

Raj Jain

Chief Product Officer

Raj Jain is Sift's Chief Product Officer. As a seasoned technology executive, he brings more than two decades of leadership across high-growth companies and venture-backed environments.

Johannes Hoech

Chief Marketing Officer

Johannes Hoech is Sift's Chief Marketing Officer. As a Silicon Valley executive and entrepreneur, he boasts over three decades of experience designing, building, and scaling high-growth tech ventures.

Ada Johnson

Chief Financial Officer

Ada Johnson is Sift's Chief Financial Officer, overseeing strategy and operations. An experienced leader, Ada drives successful fiscal performance and operational excellence at high-growth technology companies.

Tina Liu

Chief People Officer

As Sift's Chief People Officer, Tina Liu leads talent strategy, culture, and organizational development to support growth and employee success, with a strong commitment to diversity and inclusion.

Ajay Gopal

Chief Strategy Officer

Ajay Gopal is Sift's Chief Strategy Officer. As a technologist and PhD, he connects cutting-edge research with commercial innovation in enterprise software.

Jason Fama

SVP, Engineering

Jason Fama is Sift's SVP of Engineering, overseeing platform development and technical innovation. As a founder and CTO of companies like TrampolineAI, he brings startup-scale products to life.

Kevin Lee

Field Chief Technology Officer

Kevin helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he spent over 14 years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square, and Google.

Brittany Gerths

Vice President, Customer Experience

A Customer Success executive with roots at Intuit and Nokia, Brittany specializes in building scalable CS operating systems that drive retention, expansion, and long-term customer value. She has repeatedly built teams, engagement models, and support frameworks from the ground up in high-growth environments, translating customer outcomes into durable revenue growth.

Brent Sapiro

Chief Revenue Officer

Brent Sapiro is Sift’s Chief Revenue Officer. He brings an established track record of driving revenue, scaling operations, building high-performing teams, and delivering exceptional customer experiences.

Leslie Lorenco

VP, Global Channel Sales

Leslie Lorenco is Sift’s Vice President of Global Channel Sales at Sift, transforming the way Sift engages, enables, and grows with its partners. She has built and scaled a global partner ecosystem from scratch, while reshaping revenue operations to support scalable, partner-friendly growth.