# identity.md

## Organization Overview
- **Company Name:** Sift
- **Mission:** To empower digital businesses to grow fearlessly and reduce risk without compromising trust, by delivering digital fraud prevention and risk-based authentication.
- **Company Structure and Legal Entity:** Sift Science, Inc.
- **Founded Date and Location:** Founded January 1, 2011. Location details forthcoming.
- **Size and Scale:** 201-500 employees.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See also: [Leadership](https://sift.com/company#leadership))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to long-term customer success, empowering customers to grow fearlessly, delivering digital trust, and enabling excellence in customer experience through innovative fraud prevention. (See also: [About Sift](https://sift.com/company), [Newsroom](https://sift.com/company/newsroom), [Brand Center](https://sift.com/company/brand-center))

## Operations & Structure
- **Business Model and Operational Approach:** Sift operates as an AI-powered fraud platform, leveraging deep investments in machine learning, user identity, and a global data network scoring over one trillion annual events. It provides real-time detection and prevention of various fraud types including payment fraud, account takeover, fake account creation, referral and promo abuse, and content abuse, enabling businesses to convert risk into revenue and scale confidently.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Serves over 700 global brands, including prominent names such as Hertz, Yelp, Poshmark, DoorDash, Alaska Airlines, and Turo.